Website Speed & Core Web Vitals Optimization
Faster pages measured the way Google measures them — the Core Web Vitals your real visitors experience — fixed in the build, the hosting and the images rather than with another caching plugin.
- Measured
- Real-user Core Web Vitals
- Fixed in
- Code · images · fonts · hosting
- Platforms
- WordPress · Shopify · custom
- Proof
- Before and after, same method
Overview
A slow site loses the visitor before the page has said anything. Then it loses the ranking too.
Speed is the first thing every visitor experiences and the last thing most sites are built for. The symptoms are familiar: a hero image that is three megabytes, a page builder shipping a megabyte of CSS to render a heading, fonts that flash in late, a layout that jumps as ads and widgets load, a dozen third-party scripts each doing a little. Google measures all of this on real visitors as the Core Web Vitals and uses them as a ranking signal; your customers measure it as the moment they tap the back button.
We start by measuring what your visitors actually experience — the field data Google reports, not only the lab score a tool produces — and work out where the time goes. Then we fix it at the source: images sized and served in modern formats, fonts loaded without the flash, the critical path trimmed, scripts that do nothing for the visitor removed or deferred, caching configured properly, and hosting changed when the hosting is the problem. The same method measures the result, so you see before and after on like terms.
We will not promise a particular score or a percentage gain, because the honest answer depends on what we find. We will show you the field data moving, and leave a written performance budget so the next change to the site does not undo the work.
Capabilities
What's included
- Measurement and diagnosisField and lab data, page by page, with a written account of where the time goes and what it costs you.
- Image and media optimizationRight-sized, modern-format, lazy where appropriate, and a pipeline so new uploads stay that way.
- Code and third-party cleanupUnused CSS and JavaScript removed, scripts that earn nothing deferred or dropped, the critical path trimmed.
- Fonts and renderingFonts self-hosted and loaded without the flash; layout shift eliminated.
- Caching and hostingServer, CDN and application caching configured properly, and a hosting recommendation when yours is the bottleneck.
- Retest and guardrailsBefore-and-after on the same method, a written performance budget, and monitoring that flags regressions.
How We Work
Our approach
- 01
Measure
Real-user Core Web Vitals and lab profiles for the pages that matter, with the causes identified.
- 02
Fix
Changes made in the build on a staging copy, biggest wins first.
- 03
Prove
Retested with the same method; field data watched as it refreshes.
- 04
Guard
A performance budget and monitoring, so speed survives the next redesign.
What You Get
Commitments
Measured on the devices and connections your visitors actually use.
Before and after on like terms, or it is not evidence.
The limits the next change to the site has to respect.
To Get Started
What we need from you
- Access to the site's code, CMS and hosting, or a developer who can make the changes.
- Search Console access, so we can see the field data Google reports.
- The pages that matter most to the business.
- A list of the third-party tools on the site and who owns each.
Common Questions
Questions we get asked
Why does PageSpeed Insights give a different number from what our customers see?
The lab score simulates one device on one connection; the field data at the top of the same report comes from real Chrome visitors to your site over the previous weeks. The field data is what Google uses for ranking and what your customers feel. We optimise for the field data and use the lab tools to diagnose, not to keep score.
Will a caching plugin fix it?
Caching helps the server respond faster, which is one part of the problem and sometimes the smallest. It does nothing about a three-megabyte image, a page builder's CSS, late-loading fonts or a dozen third-party scripts, which is where most of the time usually goes. Most slow sites we see already have a caching plugin installed.
Does speed affect our search rankings?
Yes. Google uses the Core Web Vitals as a ranking signal and has said so publicly, though content and relevance matter more. The larger effect is on visitors: slow pages lose people before they read anything, which costs enquiries directly and depresses every other metric Google watches. Speed work usually shows up in conversions before it shows up in rankings.
How much faster will the site be?
We do not promise a figure, because it depends entirely on what is causing the slowness and how much of it we are allowed to change. What we commit to is measuring before and after on the same method and showing you the result. On most small-business sites the biggest wins are images, fonts and scripts, and they are substantial.
Do we need to change hosting?
Sometimes. Cheap shared hosting with a slow server response is a ceiling no amount of front-end work can get past, and we will tell you when that is the case and what to move to. Often the hosting is adequate and the problem is the build, in which case we leave it alone. The diagnosis comes first.
Can you speed up a Shopify store?
Yes, within what the platform allows. Shopify controls the server side, so the work is in the theme — images, apps, scripts, fonts and layout shift — and in removing apps that inject code on every page. The method is the same: measure, fix in the theme, retest.
Fast where it counts:
on your customers' phones.
Tell us what you have and what it needs to do. We respond within one business day with a scope and a price.